OVERVIEW

I joined the PROS Digital Marketing team as the UX Lead to improve our corporate website by redesigning site content and introducing A/B testing. Working closely with our awesome Digital Marketing Manager, I strategized new initiatives, proposed design changes, and led a talented team of developers, designers, content writers and researchers.

Despite a tight timeline, we built strong relationships with our new teammates and drove engagement and conversions through design changes. Beyond concrete output, the most exciting part of our Marketing-UX collaboration has been helping foster a stronger culture of research, and witnessing how design thinking has transformed the way site content is now built and tested.